seo calendar_today 2026-02-02 schedule 3 min read
7 Builder Website Mistakes That Kill Rankings (and Enquiries)
Common issues on UK trade websites that stop you ranking and waste your traffic.
LIVE SEARCH EXAMPLE
If your site isn’t getting enquiries, it’s usually one of these.
1) The homepage doesn’t say what you do + where
Your first line should make it obvious:
- service
- area
2) Everything is on one page
Google can’t rank “one page” for every service.
3) No proof above the fold
Add:
- photos
- reviews
- accreditations
4) Contact is hard
Make it one tap:
- call
- short form
5) No location coverage
If you serve multiple towns, create useful pages for them.
6) Slow mobile site
Trades customers are on phones.
7) No tracking
You need to know what pages generate calls.
If you want a quick starting point, run the instant SEO check and fix the top 3 issues first.