builder-leads calendar_today 2026-02-02 schedule 3 min read
How to Get Builder Leads Without Checkatrade (Organic Playbook)
A simple organic strategy for builders who want consistent leads without relying on paid directories.
LIVE SEARCH EXAMPLE
Directories can work, but they’re not a long-term moat.
If you want leads without paying per lead forever, build an asset: your map + website presence.
Step 1: Win your local Google Business Profile
- right category
- reviews weekly
- fresh photos
- clear services
Step 2: Build service pages that match searches
One page per service:
- loft conversions
- extensions
- renovations
Each page needs:
- photos
- FAQs
- a clear quote CTA
Step 3: Add a few location pages (the right way)
Only for towns you genuinely cover. Add proof and project examples.
Step 4: Turn every job into a project page
These pages rank and convert.
Step 5: Track calls, not vanity metrics
Rankings are nice — enquiries pay.
If you want: run the instant check, then fix the top 5 issues first.